Free Range Brands Nicole A Ertas 9780997459739 Books
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Free Range Brands is a rallying cry for anyone building a brand in today's modern marketing arena.
Free Range Brands Nicole A Ertas 9780997459739 Books
Branding my business always seemed like a lot of random, start and stop efforts. Free Range Brands lays out the principles I have followed every day since I read the book. I couldn't do with out it.Product details
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Tags : Free Range Brands [Nicole A Ertas] on Amazon.com. *FREE* shipping on qualifying offers. <div>Free Range Brands is a rallying cry for anyone building a brand in today's modern marketing arena. </div><div><div></div><div></div><div></div><div></div><div></div><div> <div>Global Brand Strategist and Author,Nicole A Ertas,Free Range Brands,Stone Road Publishing,0997459735,Business & Investing Economics,BUSINESS & ECONOMICS Marketing General
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Free Range Brands Nicole A Ertas 9780997459739 Books Reviews
"Free Range Brands" is a quick and easy read by marketing expert Nicole Ertas, explaining what sort of marketing is needed to appeal to today's consumer. Although it is focused primarily on marketing to the millennials, who are most likely to reject traditional appeals (what Ms. Ertas calls "tethered brands"), its message is universal, as people of all generations becoming more likely to demand products that appeal to their felt needs. Ms. Ertas has a reader-friendly style and illustrates her point by providing specific examples of how free range brands have succeeded in gaining market share by following the principles enunciated in this book. Even if you don't think you'll ever be in a position to market a product, it's worth reading this book to see what works when it comes to getting your message across to today's consumer.
iPad kindle features are not fully available with the format of this book.... somehow, I can't access highlighting, notes, etc.... what went wrong?
As an urban chicken farmer + PR practitioner, I loved this book. Great resource for the novice or seasoned professional who recognize brand significance. Hands-down a winner!
Free Range Brands explains the future of brand building in our rapidly changing digital marketplace. An insightful read for any business person working to drive brand and business growth.
I have no education or background in marketing but enjoyed this book immensely. It is understandable, informative, easy to read, and easy to relate to as a consumer. Information is power! Carol O'Brien
Nicole has completed a wonderful evaluation at what it takes to be a successful brand in this digitally social era. The examples and definition of archetypes are spot on. An easy read with lots of great takeaways.
This writer speaks the truth and the big CPG brands need to adjust.
Helpful book on how to be a streetfighter in the ever-changing world of marketing. Her insights are keen and very useful.
Indie brands should use this as their bible but move fast as the social marketplace changes on a dime.
Branding my business always seemed like a lot of random, start and stop efforts. Free Range Brands lays out the principles I have followed every day since I read the book. I couldn't do with out it.
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